Tracking & Data Analysis
Ensuring precise data tracking for enhanced analytical insights.
In today’s digital landscape, navigating privacy laws is paramount, and our approach to data tracking is designed with this in mind. By implementing server-side tagging, we offer a more secure and reliable way to manage and send data directly from your servers, effectively navigating around browser restrictions on third-party cookies. This method respects user privacy while ensuring that the data collected is accurate and valuable. Additionally, we prioritize the use of 1st party cookies, which are more privacy-compliant and less susceptible to blocking.
GDPR Compliant Data tracking
In an era where data privacy is paramount, ensuring GDPR compliance in data tracking isn’t just a legal necessity; it’s a commitment to ethical and responsible business practices.
Consent mode
Consent mode represents a transformative approach to user privacy and data collection, allowing websites to adjust how they handle cookies and collect data based on the user’s consent preferences. This innovative framework ensures that businesses can respect user choices regarding privacy while still gathering valuable insights necessary for website optimization and targeted advertising.
Server Side tagging
Server-side tagging is revolutionizing how data is collected and processed, shifting much of the workload from the client-side (user’s browser) to a server. This approach has several benefits: it enhances data security and privacy by handling sensitive data in a controlled server environment, reduces the load on the user’s browser for a faster website experience, and provides a more robust defense against ad-blocking technologies.
Highest data quality
By prioritizing the highest data quality, we can optimize campaigns, understand customers better, and maintain a competitive edge in the ever-evolving online landscape. With a commitment to excellence in data quality, businesses are poised to unlock new opportunities and drive significant growth.
Enabling your business to grow
Many agencies fall short in data tracking by not being transparent enough, neglecting proper maintenance, or utilizing subpar conversion tracking methods, resulting in unreliable reports and suboptimal strategies. Our approach prioritizes transparency and meticulous maintenance, ensuring that our data tracking is accurate and comprehensive. We employ robust techniques for conversion tracking and clear, concise reporting. By concentrating on efficient methodologies and impactful data collection, we are dedicated to delivering high-quality, measurable insights that drive traffic, enhance revenue, and foster growth for your business.
Client Testimonials
Discover firsthand accounts from our clients, detailing their positive experiences and the success they’ve encountered through our collaboration.
Chris Garin
Kevin's Google Ad management services have consistently proven to be top-notch. Not only does he deliver ahead of schedule, as evidenced by his recent update, but he also provides thorough insight into our campaigns. With detailed breakdowns on performance metrics like ROAS, Kevin has ensured we are kept in the loop at every stage. The progress seen in the men's campaign in particular, indicates his adeptness at optimizing and refining strategies. Additionally, the promise of further optimization next month is something we eagerly anticipate.
CJ Hartgrove
I commissioned them to assist with a Google Search campaign for a service-based business near me. I will be employing them again in the future! A quick summary of what they've done for me: - Campaign focussed on (service-based keyword) - Did keyword research - 2 ad groups, one broad and one with exact and phrase keywords - Created well-written responsive search ads for both ad groups - Filled in all ad extensions as far as possible - Set up location targeting - Set up local map ads
Bill Jennings
Lennart and the team are amazing. Will definitely work with them moving forward.
Gwen Graman
Kevin managed my Google Ads campaigns and did an excellent job. After the application, he responded very quickly. We addressed my challenges and he gave me useful feedback. Once the business was up and running, Kevin quickly came up with an initial assessment, asking the necessary questions and quickly formulating some suggestions. After consultation, he implemented these suggestions and we immediately saw results. Demand is already increasing (at lower costs), despite us being in our slow business time.
Johan Westra
Kevin and his team at 4traffic are a perfect addition to our team, when it comes to thinking about our (online) marketing strategy. With Eijgen Finance we can better profile ourselves online as a national independent player in SME and real estate financing.
Jessica Kuiken
Kevin is great! I have been working with him for a number of years now and I am always completely satisfied. He helps our clients in the field of online marketing. From SEO research to successful Google Ads campaigns; he's excellent at his job!
Stop wasting your potential now
Request our complimentary SEO or Google Ads audit, free of charge, and discover your full potential.