Following a comprehensive and complimentary audit of their account, we identified several critical areas that required immediate attention and improvement. To enhance the account’s performance, we meticulously crafted new advertisements for each of their existing campaigns, ensuring they were more targeted and effective. We also overhauled their conversion tracking system to more accurately measure the success of each campaign.

In addition to these changes, we thoroughly revised the campaign structure to optimize ad delivery and audience targeting. We strategically reallocated the budgets across campaigns to maximize return on investment, ensuring that funds were directed to the most productive areas. Furthermore, we implemented carefully considered ad extensions for all ads, enhancing their visibility and appeal to potential customers.

These comprehensive changes led to a significant and rapid improvement in both the volume of leads generated and the cost per lead, a clear indication of the efficacy of our approach. The dramatic impact of these modifications is evident in the accompanying graph, which illustrates the notable increase in lead generation and the corresponding decrease in the cost per lead following our interventions, as seen in the chart below:

Red line is the number of leads, yellow is the cost per lead