Customer Story
From 0 to 10.000 in 1 year
This client has gone from 0 organic traffic to 10.000+ organic users every month. This company specializes in sanitary renovation.
Country
Netherlands
Company Size
5+ employees
Industry
Sanitary renovation
About the Project
Due to privacy reasons we do not disclose the company name and information.
Starting with a robust foundation, we utilized a top-tier website created by our trusted web partner, simplifying our SEO projects since website technology is a key component in SEO success. Initially, the company had no organic traffic, but over a span of 12 months, we successfully grew its online presence to attract over 10,000 organic users monthly. These users show a conversion rate of approximately 1%, resulting in more than 100 organic leads each month.
Growth of the website according to Ahrefs during the past 2 years. Orange is organic traffic indication, blue is amount of incoming links.
The Process
The Foundation: A High-Quality Website
Our journey began with a solid foundation – a high-quality website crafted by our skilled web partner. This website wasn’t just aesthetically pleasing; it was optimized for performance, setting the stage for our strategic SEO efforts.
Strategic Landscape and Keyword Analysis
We initiated our campaign with an in-depth analysis of the market landscape and pertinent keywords. This critical step allowed us to identify opportunities and gaps in the market, tailoring our approach to target areas with the highest potential for impact.
Website Structure with Strategic Insight
Our strategy extended to the very architecture of the website. We provided strategic input for the website structure, ensuring that it was not only user-friendly but also optimized for search engines. This approach facilitated easier crawling by search engines and improved the site’s overall SEO performance.
Focused Link Building
Link building was central to our strategy, but we chose a focused approach. Instead of casting a wide net, we concentrated on acquiring links from blog websites. This method ensured that the links were relevant and of high quality, contributing significantly to the site’s authority.
Monthly Content Production: Driven by Strategy
Content is king in the world of SEO, and we took this adage to heart. Each month, we produced new content based on strategic research. This approach ensured that our content was not only relevant and engaging but also targeted towards keywords and topics that would drive traffic and engagement.
Conversion Optimization on High Performing Pages
We continuously monitored the performance of our web pages, identifying those with high traffic. For these pages, we implemented conversion optimization strategies to maximize their effectiveness, turning visitors into leads and customers.
Establishing Topical Authority
A key goal of our strategy was to establish the website as a topical authority. By consistently producing high-quality, relevant content, we strengthened the site’s position in its niche, earning trust from both users and search engines.
Outperforming the Giants
Perhaps the most significant achievement of our campaign was beating the big websites with high Domain Ratings (DR). Through a combination of strategic content production, focused link building, and continuous optimization, we managed to outperform larger competitors, proving that a well-executed strategy can triumph over sheer size.
Conclusion
This case study demonstrates the power of a well-planned and executed SEO strategy. By building on a high-quality website, implementing strategic analysis, focusing on link building, and continuously optimizing content and conversions, we not only achieved but surpassed our goals, establishing our client as a leader in their market.
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